Branding oneself is critical if you are going to be prosperous in network marketing or MLM and more specifically if you wish to stay in this business for the long term.
A lot of people are actually asking me this question:
‘I would like to enroll individuals in my company, how will branding myself as a leader help me to achieve this’?
People that ask this type of question ought to understand that enrolling individuals into your organization is a process and you cannot neglect any steps within the process and anticipate to enroll individuals automatically.
If you decide to leverage the incredible power of the internet and market your business on the internet, you must realize that folks don’t know you so you will need to position your self as an MLM leader and that’s where branding yourself becomes necessary.
When you are branding yourself on the internet, you are presenting yourself as an individual that has value to give and as someone who can provide solutions to other struggling network marketers.
A lot of people are in search of solutions and when they see that you have value to give, they will be naturally drawn to you and will turn out to be your lead which you can prospect and eventually sign up into your company.
If you consider large international companies, they continue to invest millions on marketing and advertising.
Mainly because they want to reinforce their brand in our minds.
In network advertising, you have to reinforce yourself in peoples’ minds by branding yourself by means of giving value and supplying solutions to struggling network marketers.
Branding yourself is incredibly vital for these three reasons:
#1 – People like to do business with people they like, know and trust
This is the main reason why we are taught in traditional network marketing to begin with family and friends.
However, when you have exhausted out your friends and family list, you must figure out how to tap into the market of individuals you do not know by branding yourself and standing out from all of the other people pitching their businesses.
If you can invest some time into branding yourself as an MLM leader, you’ll find it so much easier to attract leads to you and eventually sign them up for your company.
Always keep this in mind: people today join people, not companies.
#2 – Regardless of what occurs to your MLM company, you still have a business
What if your organization decides to close down for whatever reason, how would that affect your business?
If you have been focusing on marketing your company and not branding yourself, then you would be in a bad situation if your company does shut down for whatever reason.
However, if you have been branding yourself, it wouldn’t make a significant difference due to the fact that you would have built up a loyal following of individuals who want to work with you.
Therefore, if anything happened to your MLM company, a great percentage of the people on your list would wish to follow you wherever you go.
#3 – Multiple income streams
In addition to your primary company, you are able to also make extra money on the internet from affiliate product sales.
Branding your self on the web will enable you to build a list of people that trust you so whenever you recommend a product that can help them, a good number of your list will purchase.
All because they already know you because of your brand and they would rather buy from you than someone they don’t know.
So How Do You Begin Branding Yourself?
There are a variety of ways that can start to brand yourself on the web.
Blogging and article marketing and advertising are great ways to give value and brand yourself.
You can also cut videos on topics that will help your target audience.
Social media especially Facebook and Twitter are also superb ways to brand yourself and develop your online presence.